Join Associate Professor Mike Todorovic and Dr Matt Barton as they explore why social media platforms like YouTube and Podcasts are essential educational tools for today’s clinicians and academics. This workshop will highlight how mass exposure platforms can enhance education for students and patients and build a strong personal and professional reputation. Attendees will learn practical strategies to craft compelling messages, grow authentic engagement, and effectively leverage these platforms to extend their impact beyond traditional classrooms and clinics. Whether you’re new to social media or looking to strengthen your presence, this workshop will show you how to share your expertise in a way that truly resonates with your audience.